Before & After: My Marketing Director’s New House

As some of you may know by now my Marketing Director, Ashley Murphy, was supposed to leave me for Atlanta. Time got the best of her and she found herself unable to make a decision on a place to live.

With 2 weeks until she had to be out of her apartment, she started to search for a new place in Tuscaloosa. To say the least…pickings were slim. She found a cute little house not far from the stadium, but the inside left a lot to be desired.

I always tell clients you don’t need to live in a big, fancy house to be happy. Ashley’s fixer upper is a great example of how to make a less than desirable place work for you.

The outside of the house wasn’t a problem, but a couple of Adirondack chairs really boost curb appeal.

Here’s a before shot of the living room. Unfortunately, we came up with the idea for this post after she had already moved in so the before pictures are limited.


Another thing to keep in mind is that you don’t have to spend a ton of money on decorating. A majority of Ashley’s things came from TJ Maxx and HomeGoods. She also shops at Z Gallerie, where most of her furniture is from, and Pottery Barn.

Instead of going the traditional route with a media counsel, Ashley displayed her TV on a buffet from Z Gallerie. It’s a great way to store books, DVDs, games, etc. It’s her favorite piece of furniture and something she will keep for years to come.

She loves fashion as you can see from the vintage Barbie sketches by Robert Best. Real estate, home decor and fashion are her 3 great loves…luckily for her she was able to combine all 3!

Now for the bedroom. Before…


It’s no secret she’s a fan of colors and pattern. Her bedding is from Anthropologie. It is difficult to tell from this picture, but the quilt has elephants on it…perfect for an Alabama fan!

She plans to make this DIY painting she found on Pinterest for above her bed.

She used a plate she found at HomeGoods to display bracelets on her dresser.

Her closet is tiny, but for added storage she’s going to put a board above the hanging bar which will allow her to stack boxes and whatever else.

The kitchen and bathroom are located in the back of the house. Look for a Before/After blog featuring those soon! The floors are being replaced. But doesn’t it look great so far?

Creative Ways I Can Market Your Home

Continuous developments in technology require marketers to constantly search for innovative, exciting ways to market properties.

I’ve found ways to creatively incorporate my listings into my blog posts, Twitter, Facebook page, and have recently started to use videos in new ways. Did you know that YouTube is the second most used search engine, behind Google?

For 2012, I’ve decided to feature a “Property of the Month” on my blog. In the post I can provide a detailed description of the property and include several pictures. One nice feature about my blog is that it is linked to my Twitter and Facebook page, which allows me to reach the largest audience possible.

When I get a new listing, I post a picture of the house with a few key details on my Facebook page. Then, I tag the owner(s) in the post, when possible. This allows all of my fans to see the home, but also gives the owners the opportunity to share the listing with anyone they would like to.

With YouTube, I can upload videos of the property, local shopping areas, schools, etc.. For example, I took a video of the drive the future owner of my new listing in Brook Highland will experience daily.

And of course, my Facebook page, Twitter, and Blog are all accessible from my website at All of my listings can also be found on my website.


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